Friday, September 16, 2011

Fall Pure Michigan Campaign

Tim Allen plugs Holland- Don’t be surprised if traveling through Fort Wayne or Toledo you hear on your radio comedian and actor Tim Allen touting a visit to Holland in the fall.

“Sometimes going a world away doesn’t require a passport. Step over into Holland, where a world of delight is pure Michigan,” says Allen in the ad.

The radio ads were developed by the Holland Convention and Visitor’s Bureau in partnership with Travel Michigan and its “Pure Michigan” campaign.

The campaign also includes print ads in Redbook. Ladies’ Home Journal, Woman’s Day and a number of other publications. Cost of the $50,000 ad campaign was split between the Holland CVB and Travel Michigan.

Related Articles:
Pure Michigan kicks off $2.4M fall ad blitz

State launches $2.4 million Pure Michigan fall campaign

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